Axis requires its Authorized Dealers to display MSRP price only. Any website displaying lower prices probably (1) is not an Authorized Partner/Dealer, (2) will not be able to offer the same level of support, (3) may not be able to offer the Axis warranty. To ensure you receive authentic Axis products, please ensure that you are purchasing from an Authorized Axis dealer. It simply to tell, go to the Axis website and see if your potential source is on their list of approved and certified dealers list. To receive instant pricing with a substantial discount off MSRP (website price) please create a login now. We are not going to blast you with a bunch of marketing, we just want to ensure that you get authentic, new, warranty backed products!